Coinshares – Educational Video Series
Crypto complexity made simple
The CoinShares Group is a pioneer in digital asset investing and, whilst managing hundreds of millions in assets, they figured it would be cool to also instruct people! Enter the Beginners Guide series – 5 videos stemming from their educational blog articles, tackling everything from crypto diversification to crypto ETPs and best practices – all in the sleek, clean style of illo.tv.
The biggest challenge? Turning in-depth blog articles into dynamic 90s scripts, whilst still offering a clear, succinct explanation for each and every concept. We’re talking going from 1000+ words to a meager 175, while still getting the gist of (most of) it all.
Not exactly a walk in the park – especially when language needs to be simple, but never oversimplified; instructive and engaging, but never fluffy; when it needs to offer visual cues for the design team, whilst remaining (very much) on point for the legal one. So we approached it step by step.
I worked with the Coinshares team to extract the key takeaways and absolute must-haves in terms of content, refining the creative brief and simplifying language to the max. On the illo side we worked together to create a unifying structure for all the 5 episodes: this way the design team could rely on similar intros and outros even when the concepts varied, and we created a minimalistic backbone to support every argument, no matter the complexity. We opted for a straightforward, friendly tone, aiming to establish trust: instructive stuff with zero fluff for crypto enthusiasts and beginners alike.
The result? I feel so enlightened I might start investing myself 😌💸
Client: Coinshares
Directed & Produced by illo.tv — team credits: Creative Direction Ilenia Notarangelo & Valerio Di Mario + Design Direction Arianna Cristiano + Motion Lead Valerio Di Mario + Design Arianna Cristiano, Andrea Vago & Michele Giamello + Motion Design Matteo Ruffinengo, Fabio Orlando, Riccardo Chiara, Andreas Maris & Miguel D’Errico + 3D Michele Giamello + Producer Daniel Ceballos + Client Director Ani Karamanukyan + Copywriting Emilia Barbu + Portfolio Case Study Giovanna Crise & Laura Mazzarino
#TLDR: Video Series, Copywriting, Script, Motion Design, Crypto, Investing, Crypto ETPs, Digital Assets, Educational Videos